Calorie restriction could be more than a weight loss technique. It may prevent nerve cell loss in the brain, and even contribute to increased lifespan and delayed aging. A new study published in The Journal of Neuroscience tested these hypotheses and discovered a potential target for drug therapy that could prevent diseases such as Alzheimer’s Disease, Parkinson’s Disease, and Huntington’s Disease.
Neuromarketers don’t just want to get into your heads, they want to get into your your brain, even if they have to rewire it in the process! When we think about brands, something happens in our brains -- there’s electrical activity; a measurable response. The technology used to monitor this response is becoming increasingly refined, and as it does so, neuromarketing’s grasp on our most fundamental responses to advertising and products is tightening.
FAST (Face drooping; Arm weakness; Speech difficulty; Time to call) is the educational meme the American Stroke Association uses. A clinican's need for speed is also the driving force behind the BrainAttack iPhone app, developed by a brother and sister team.
Color has long been one of the battlegrounds in psycholinguistics -- this dates back to 1969 or earlier, when Brent Berlin and Paul Kay’s book Basic Color Terms: Their Universality and Evolution was published and struck what appeared to be a deathblow to the idea that the language a person speaks affects how that person thinks (known as linguistic relativity). But over forty years later, color is still a hot topic.