Consumption of caffeine, in moderation, is reported to have a number of health benefits including increases in alertness, stamina during exercise, pain relief, and memory. Further research indicates that chemically, it functions as an antioxidant and consequently helps to minimize damaging free radicals that are present in a variety of oxidative stress-related disorders including Alzheimer’s Disease and heart disease. Additional data suggest that caffeine may play a role in minimizing depression by increasing the production of dopamine in the brain.
In the discussion of the relationship between language and thought, the concept of categorical perception (CP) is a key element. A lot of studies have shown that categorical perception of color is affected by language, but lately, researchers have been branching out into other areas.
Calorie restriction could be more than a weight loss technique. It may prevent nerve cell loss in the brain, and even contribute to increased lifespan and delayed aging. A new study published in The Journal of Neuroscience tested these hypotheses and discovered a potential target for drug therapy that could prevent diseases such as Alzheimer’s Disease, Parkinson’s Disease, and Huntington’s Disease.
Neuromarketers don’t just want to get into your heads, they want to get into your your brain, even if they have to rewire it in the process! When we think about brands, something happens in our brains -- there’s electrical activity; a measurable response. The technology used to monitor this response is becoming increasingly refined, and as it does so, neuromarketing’s grasp on our most fundamental responses to advertising and products is tightening.