Health & Healthcare Topic
A Gateway to Weight Loss?
Judging from those hoaky commercials, some products will transform you from a jellyfish into a superhero in a jiffy. But what about the mantra we're hearing that aggressive weight loss is hopeless, because it results in rebound weight gain? Our brain's reward centers, our hormones, and our psyches simply can't resist the evolutionary forces unleashed by artificial famine conditions, they say.
Beer – The Smarter Drink
According to a misquoted Ben Franklin, beer is proof that God loves us and wants us to be happy. New research proves He wants us to be smarter, too.A new study, published in Consciousness and Cognition, claims that moderate alcohol consumption improves problem-solving abilities. The authors of the study evaluated the problem solving skills of 40 men: 20 who has been given enough beer to reach a blood alcohol level of 0.075 and 20 who had received no alcohol prior to the test. The problem-solving skills were tested using the Remote Associates Test, in which participants are provided 3 words and asked to think of a fourth that fits the pattern.
The Brain’s Buying Power
Some television commercials and advertising campaigns just seem to stick in your head. (Many people can still sing jingles that appeared in ads decades ago.) Marketing gurus might have considered these powerful, long-lasting ads pure luck, stumbled upon after months of ineffective campaigns. But, now, marketing professionals are using science to shape advertising. The application of neuroscience technology to the field of marketing has garnered considerable controversy, but also considerable traction, and the use of so-called “neuromarketing” will likely increase in the coming years, according to industry experts.
A Nicotine Patch a Day Keeps the Cognitive Impairment Away
Normally, a nicotine patch on someone’s arm is evidence that they are trying to quit smoking. But, soon, nicotine patches may be appearing on arms of the cognitively impaired.A study published in the journal Neurology reported that transdermal nicotine administration improved the symptoms of cognitive impairment in nonsmoking adults. In a randomized, double-blind, placebo-controlled study, 74 nonsmoking adults with mild cognitive impairment received either 15 mg of nicotine or placebo daily for 6 months. (Most smoking cessation patches deliver between 7 and 21 mg of nicotine per day.) At the end of the study period, the subjects showed significant improvement in most measures of cognitive function, including attention, memory, and psychomotor speed.
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