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Neuroscience in Marketing – Delving Into the Consumer’s Brain

by Lorena Nessi, PhD, MA
1

Neuromarketers don’t just want to get into your heads, they want to get into your your brain, even if they have to rewire... READ MORE →

Technology for Acute Strokes – Interview with BrainAttack App Developer

by Shaheen E Lakhan, MD, PhD, MEd, MS, FAAN
2

FAST (Face drooping; Arm weakness; Speech difficulty; Time to call) is the educational meme the American Stroke Association... READ MORE →

What Color Is That? The Answer Depends On the Language You Speak

by Daniel Albright, MA, PhD (c)
9

Color has long been one of the battlegrounds in psycholinguistics — this dates back to 1969 or earlier, when Brent... READ MORE →

Understanding How Color Is Perceived in the Brain

by Daniel Albright, MA, PhD (c)
4

Scientists have examined the effects of language on categorical color perception — the idea that color perception is... READ MORE →

Do Not Ignore a Headache

by Shefali Sabharanjak, PhD
12

A thunderclap headache. Post-partum cerebral angiopathy. Sub-arachnoid hemorrhagic headache. Posterior reversible encephalopathy.... READ MORE →

You Are What You Eat

by Shefali Sabharanjak, PhD
7

Excess food intake makes you fat. High calorie foods make you gain excess fat. Excess carbohydrates and saturated fatty acids... READ MORE →

Ketogenic Diet for Epilepsy and Other Neurological Disorders

by Ruth J Hickman, MD
17

In recent years, clinicians have utilized a somewhat surprising tool to treat their patients with refractory epilepsy-diet.... READ MORE →

The Tongue – A Portal for Neuromodulation

by Ajay
2

The human tongue does more than just taste food. Of course, one needs the tongue for better pronunciation of words and effective... READ MORE →

The Brain’s Stopwatch – Emotions and Time Perception

by Juliette Siegfried, MPH
6

Albert Einstein, when asked to explain his theories in layman’s terms, once famously said, “When a man sits with... READ MORE →

Neuroeconomics – Hype or Hope?

by Daniel Vargas Gomez, PhD
4

You may have perhaps heard of game-theory and behavioral economics, but like many within and outside the field the term neuroeconomics... READ MORE →

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New ‘Brain Games’ Exclusive Preview – Times Square Mass Mind Reading

This Sunday February 14th (9 p.m. ET), the Emmy-nominated Brain Games tv-show is back! Wonder junkie Jason Silva returns to our screens, teaming up with... READ MORE →

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