Articles & Studies | By January 18, 2008 | By Sudip Ghosh, MD | 2 Comments

Big Tobacco’s Stealth Tactics and the Pellet Technology

Well, if you think that the anti-tobacco lobby has won the war, think again. Do the Wall Street charts show a downtrend – I don’t think so. It’s true that conventional advertising for cigarettes through magazines and billboards is down at its all time low, but recent statistics from the Federal Trade Commission indicate that marketing expenditure by the tobacco industry rose by 22% between 2002-2003, from $12 billion to $15 billion. Marketing strategy had just shifted to more niche-oriented methods like direct mail, event promotions and coupon discounts. Read more →