A recent study reported in the Proceedings of the National Academy of Sciences demonstrates that marketing can have a significant effect on the neural mechanisms governing decision-making. The study measured the “experienced pleasantness” of three different wines, both by subjective reporting... Read more →

The old adage, “Don’t go grocery shopping on an empty stomach” has more validity than you may think. Researches have discovered at least some situations that trigger impulse buying — and not just at the grocery store. Since consumers are the virtual “dead animals on the... Read more →

Well, if you think that the anti-tobacco lobby has won the war, think again. Do the Wall Street charts show a downtrend - I don’t think so. It’s true that conventional advertising for cigarettes through magazines and billboards is down at its all time low, but recent statistics from the Federal... Read more →