All Articles by Simi Agarwal, DDS
Dr. Agarwal is a dental surgeon and published medical writer from the University of Pune, Medical & Dental College and Hospital. She is certified by the General Dental Council, London and is a member of the Indian Medical (Dental) Association. She has been a regular contributor to several medical websites and blogs.
The Psychobiology and Psychoanalysis of Dreams
Have you ever experienced waking up in the night, sweating and gasping for breath because some strange dream is mystifying you? Most people have experienced dreams of being chased by some alien in the night or missing a train to some unknown destination or falling freely from the height. What causes such dreams in our mind and what is psychoanalytical significance of such dreams in our mental well being?
What is in a Brand Name which Appeals to the Brain?
Why do we shop? Most often, it is because we need something. Sometimes, it is simply because we see something we like and can't resist buying it. Why do we select one product or service over another that is similar? Depending on the product, it may be because our brain likes the color or smell, the size or shape, the taste or feel. In some instances, price is a factor. But more often than not, our brain makes selections based on recognition of familiar brand names. The Nuancing Group says,"Branding is what transforms the ubiquitous into the coveted, the familiar to the specialized, the mundane to the magical."
Popular Posts
- Mind Games - Science's Attempts at Thought Control
- The Science of Stuttering
- Risks of Personalized Medicine
- Intelligence - Are You Holding Back Your Brain?
- Is Grief a Mental Illness?
- The Brain's Buying Power
- The Cost of a Good Night's Sleep
- Inside Your Brain on Holiday
- Risk Factors for Recurrence of Depression
- Salvia Divinorum - DEA Control over Magic in the Mint
Future Posts
Latest Posts
- Intelligence – Do You Need it to be Successful?
- A Trip for Terminal Patients
- Memory Ain’t What It Used to Be – And That’s Good for Psychotherapy
- The Science of Stuttering
- Are Your Friends Making You Fat?
- Beer – The Smarter Drink
- Macroeconomics and Suicide
- From Nymphomania to Hypersexuality
- Commitment – It’s the new Love
- Religion and Depression – Cause or Effect?
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