Scientific research has established that the major part of the development of human brain happens in a child’s first three years of life. These first three years of pre-school life is the most impressionable period of human brain during which new neural networks are being formed in certain parts of the brain. A child who is one year old has the maximum number of brain cells the human brain can have in its entire life span. Neurobiologists believe that about 10 billion nerve cells in the infant brain are constantly making the synapses that promote thought, emotion, and physical movement. The capacity to form such neural connections depends on whether the infant brain receives proper stimulation. Read more →

Have you ever experienced waking up in the night, sweating and gasping for breath because some strange dream is mystifying you? Most people have experienced dreams of being chased by some alien in the night or missing a train to some unknown destination or falling freely from the height. What causes such dreams in our mind and what is psychoanalytical significance of such dreams in our mental well being? Read more →

Why do we shop? Most often, it is because we need something. Sometimes, it is simply because we see something we like and can’t resist buying it. Why do we select one product or service over another that is similar? Depending on the product, it may be because our brain likes the color or smell, the size or shape, the taste or feel. In some instances, price is a factor. But more often than not, our brain makes selections based on recognition of familiar brand names. The Nuancing Group says,”Branding is what transforms the ubiquitous into the coveted, the familiar to the specialized, the mundane to the magical.” Read more →