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Monthly Archive for July, 2011

Twenty Dollar Bill

Health & Healthcare

Consumer Perception of Health – The Cost of Happiness

July 17, 2011 | By Brett Huffman, MS | 2 Comments

Consumer perception drives most of the success or failure of an industry. When consumers perceive a need for a product or service, an industry has a limitless ability to expand, innovate and thrive. In the health care industry, the product consumers crave (and need) is health and wellness. Health and wellness is an essential quality of life factor that many consumers are willing to pay a high price to achieve.

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John F Kennedy

Psychology & Psychiatry

Memory – Not as Good as We Think

July 14, 2011 | By Jared Tanner, MS | 7 Comments

One of the more controversial topics within cognitive psychology is whether or not there are repressed memories and if so, can they accurately be recovered. In order to understand how memories might become repressed, we need to first understand the memory system.

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Balloons purple

BioPsychoSocial Health

Is Happiness Always a Good Thing?

July 11, 2011 | By Jennifer Gibson, PharmD | 3 Comments

Happiness is a component of subjective well-being, and is typically thought of as leading to positive outcomes. But, researchers now report that happiness may not always be as pleasant as it sounds. A review published in Perspectives on Psychological Science reports scenarios in which happiness is not a good thing. The authors claim that not all types and degrees of happiness are equal, and that the pursuit of happiness can actually make people feel worse, instead of better. In fact, people who set a goal of achieving happiness often fall short, leading to unhappiness and depression. When it comes to seeking happiness, setting low expectations might be the key.

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Mountain reflection on water

Psychology & Psychiatry

Look at Yourself! – Perceptual Accuracy and Body Dysmorphic Disorder

July 8, 2011 | By Radhika Takru, MA | 3 Comments

We all have our flaws, but some of us are more keenly aware of them than others. Body dysmorphic disorder (BDD) affects about 1.7% of the population and is characterized by an enhanced awareness of one's physical appearance, specifically the perceived negative aspects. Dissatisfaction with one's appearance is not abnormal in itself, but in individuals suffering with BDD the distorted perception of oneself is extreme enough to impede their functioning in day to day life making it a candidate for a serious mental condition.

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