Monthly Archive for July, 2009
What is in a Brand Name which Appeals to the Brain?
Why do we shop? Most often, it is because we need something. Sometimes, it is simply because we see something we like and can't resist buying it. Why do we select one product or service over another that is similar? Depending on the product, it may be because our brain likes the color or smell, the size or shape, the taste or feel. In some instances, price is a factor. But more often than not, our brain makes selections based on recognition of familiar brand names. The Nuancing Group says,"Branding is what transforms the ubiquitous into the coveted, the familiar to the specialized, the mundane to the magical."
Why Do Schizophrenics Smoke Cigarettes?
For health care workers in psychiatric hospitals, it is no secret: one of the major issues confronting psychiatric facilities seeking to institute blanket no-smoking policies concerns chronic inpatients with schizophrenia. Patients with schizophrenia are almost always heavy cigarette smokers, given a choice. As Edward Lyon wrote in an analysis of studies and surveys performed throughout the 1990s: “Many patients in psychiatric hospitals would smoke two, three, or even four packs of cigarettes a day if an unlimited supply of cigarettes were available.”
Popular Posts
- Mind Games - Science's Attempts at Thought Control
- The Science of Stuttering
- Risks of Personalized Medicine
- Intelligence - Are You Holding Back Your Brain?
- Is Grief a Mental Illness?
- The Brain's Buying Power
- The Cost of a Good Night's Sleep
- Risk Factors for Recurrence of Depression
- Salvia Divinorum - DEA Control over Magic in the Mint
- The Many Emerging Roles of Astrocytes
Future Posts
Latest Posts
- Thinking Fast Equals Risky Business
- A Gateway to Weight Loss?
- Intelligence – Do You Need it to be Successful?
- A Trip for Terminal Patients
- Memory Ain’t What It Used to Be – And That’s Good for Psychotherapy
- The Science of Stuttering
- Are Your Friends Making You Fat?
- Beer – The Smarter Drink
- Macroeconomics and Suicide
- From Nymphomania to Hypersexuality
Comments
- Ryan: Great post! I agree with the p
- : I have used heroin for 20 year
- Lino Baine: I am not aware that people wit
- Lulu Jones: Hmm....this is interesting. I
- Robert A. Yourell, MA: Hi Stephanie...OR they tried a
- Stephnie: Based on the facts in the arti
- Sammy: I was a test subject for one o
- Veronica Pamoukaghlian, MA: Thank you for your insightful
- Richard Kensinger, MSW: I agree w/ Howard Gardner's pe
- Melbzi: Muso's and smoked pot.I q
- Melbzi: I am 36 and from Melbourne Aus
- CODER: When we get sick, really sick
