Monthly Archive for July, 2009
What is in a Brand Name which Appeals to the Brain?
Why do we shop? Most often, it is because we need something. Sometimes, it is simply because we see something we like and can't resist buying it. Why do we select one product or service over another that is similar? Depending on the product, it may be because our brain likes the color or smell, the size or shape, the taste or feel. In some instances, price is a factor. But more often than not, our brain makes selections based on recognition of familiar brand names. The Nuancing Group says,"Branding is what transforms the ubiquitous into the coveted, the familiar to the specialized, the mundane to the magical."
Why Do Schizophrenics Smoke Cigarettes?
For health care workers in psychiatric hospitals, it is no secret: one of the major issues confronting psychiatric facilities seeking to institute blanket no-smoking policies concerns chronic inpatients with schizophrenia. Patients with schizophrenia are almost always heavy cigarette smokers, given a choice. As Edward Lyon wrote in an analysis of studies and surveys performed throughout the 1990s: “Many patients in psychiatric hospitals would smoke two, three, or even four packs of cigarettes a day if an unlimited supply of cigarettes were available.”
Popular Posts
- The Love Drug
- Women After Sex
- Fatty Acids and Suicide Risk
- Mind Games - Science's Attempts at Thought Control
- Mental Health Disorders Prevalent Among Youth Worldwide
- Is Giftedness Nothing More than Good Genes?
- Risks of Personalized Medicine
- Behind the Masks - The Mysteries of Dissociative Identity Disorder
- The NeuroSocial Network
- Inside Your Brain on Holiday
Future Posts
Latest Posts
- Media Violence Leads to Real Violence
- Intelligence – Are You Holding Back Your Brain?
- Childhood Aggression Predicts Health Care Use Later in Life
- The Brain’s Border Patrol – Blood Brain Barrier
- Risks of Personalized Medicine
- BED-head and Obesity – Food for Thought
- Salvia Divinorum – DEA Control over Magic in the Mint
- Mighty Microglia – The Brain’s Immune Cells Key to Treating Brain Diseases
- Does Personality Play a Role in the Stress of Caregiving?
- Economic Burden of Poor Mental Health
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