Comments on: Are Drug Reps Really Necessary? http://brainblogger.com/2008/08/26/are-drug-reps-really-necessary/ Topics from multidimensional biopsychosocial perspectives Mon, 21 May 2012 22:26:26 +0000 hourly 1 By: JAHSWILL OBEREBEhttp://brainblogger.com/2008/08/26/are-drug-reps-really-necessary/#comment-601129 JAHSWILL OBEREBE Sun, 15 Aug 2010 05:52:37 +0000 http://brainblogger.com/?p=951#comment-601129 i suppose drug reps are necessary considering the fact that the prescribers are a busy set of people who have little or no time to research into new drugs availability or even the mechanism of action of existing drugs. a case in hand is a situation where a prescriber is faced with a situation on hand and is lost as to what to prescribe. the visit of aPSR might just make the difference. the idea of a PSR being a messenger to distribute samples is myopic as this is just but one of the numerous activities of a PSR. i suppose drug reps are necessary considering the fact that the prescribers are a busy set of people who have little or no time to research into new drugs availability or even the mechanism of action of existing drugs. a case in hand is a situation where a prescriber is faced with a situation on hand and is lost as to what to prescribe. the visit of aPSR might just make the difference. the idea of a PSR being a messenger to distribute samples is myopic as this is just but one of the numerous activities of a PSR.

]]> By: Wilson3http://brainblogger.com/2008/08/26/are-drug-reps-really-necessary/#comment-597819 Wilson3 Fri, 15 Jan 2010 17:05:41 +0000 http://brainblogger.com/?p=951#comment-597819 "There is no review of the doctor’s prescribing habits".Um, every doctor's prescribing habits are reviewed by pharma using sales data such as are available from IMS. Many companies actively analyze these data to determine which prescribers respond to which marketing initiatives, including samples."become a specialized delivery person"You seem to assume that reps themselves have no influence on prescribers. This simply isn't true in general: the samples may be what the prescriber truly values, but the rep is often the one who influences him/her to try them. “There is no review of the doctor’s prescribing habits”.

Um, every doctor’s prescribing habits are reviewed by pharma using sales data such as are available from IMS. Many companies actively analyze these data to determine which prescribers respond to which marketing initiatives, including samples.

“become a specialized delivery person”

You seem to assume that reps themselves have no influence on prescribers. This simply isn’t true in general: the samples may be what the prescriber truly values, but the rep is often the one who influences him/her to try them.

]]> By: Dr. Rhttp://brainblogger.com/2008/08/26/are-drug-reps-really-necessary/#comment-297182 Dr. R Fri, 29 Aug 2008 02:24:09 +0000 http://brainblogger.com/?p=951#comment-297182 I can't stop the N=1 studies on myself with free Lyrica samples. I can’t stop the N=1 studies on myself with free Lyrica samples.

]]> By: PsychFuguehttp://brainblogger.com/2008/08/26/are-drug-reps-really-necessary/#comment-295711 PsychFugue Wed, 27 Aug 2008 13:52:06 +0000 http://brainblogger.com/?p=951#comment-295711 Are Drug Reps Really Necessary?No.But I sure do miss the great food we used to get in our hospital from the drug rep visits. My psychiatric unit director banned drug reps from their educational promotions because they took away too much of our time. That's in that $ 5 Billion you mentioned. :-)You forgot to mention those benefits, as well as trips to NY City, etc. for the doctors and wives, LOLThat's not in the $ 5 Billion to the drug reps, but most likely in the other $ 15 Billion in promotions. I noticed that none of the doctors are refusing to attend and help save their patients money spent on the drugs, thereby reducing the personal stress they might incur. :-) Are Drug Reps Really Necessary?

No.

But I sure do miss the great food we used to get in our hospital from the drug rep visits. My psychiatric unit director banned drug reps from their educational promotions because they took away too much of our time. That’s in that $ 5 Billion you mentioned. :-)

You forgot to mention those benefits, as well as trips to NY City, etc. for the doctors and wives, LOL

That’s not in the $ 5 Billion to the drug reps, but most likely in the other $ 15 Billion in promotions. I noticed that none of the doctors are refusing to attend and help save their patients money spent on the drugs, thereby reducing the personal stress they might incur. :-)

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