In a significant number of cases a sugar pill will often do the trick, without the risk of side effects and unecessary expense. That’s why we got it together to make placebos available for sale to the general public.

We have experienced placebos working when taken as a support to one’s intentions for well being and relief from symptoms, by as you say ‘invoking a mechanism of healing – the mind/body connection’.

In many cases focussing on the belief that we can allow a natural healing, with the aid of a tangible symbol or ritual (i.e. taking a placebo) is all that is required . . . and they work so well for children who need that extra bit of attention . . . some of our young users call them”magic pills” or “angel pills”!

Of course they are not substitutes for the proper medical treatment of serious or life threatening conditions, but they do have a role to play in helping us reclaim our belief that in many cases we can heal ourselves without resorting to unnecessary medical interventions and their unwanted side effects.

It is surprising how many ’symptoms’ can be relieved before needing professional help by focussing our attention on health and well being with the help of a simple ritual . . . taking a placebo! So there is no need to be concerned about your doctor deceiving you. You make the choice yourself.

If you are curious check out the testimonials on our website: http://www.placebo.com.au

To fairly assess if a new drug is effective and safe, most advanced drug trials conducted before the drug’s approval are designed as randomized, double blind, and placebo-controlled.

A new drug can be approved only if it’s significantly more effective than the placebo.

The visit with a caring physician has potential for some healing through suggestion, and I think physicians and other medical professionals should develop skills to make every encounter one that improves the positive thinking of their patients and eases stress, but suggestion is just the bonus you may expect from your doctor. The diagnosis and treatment that he’s trained and vowed to give you is supposed to be evidence based, and work because it has specific therapeutic activity for your disease.

It probably helps if you believe in the treatment, but it’s designed to work even if you don’t, and even if the patient’s unconscious.

I believe that doctors shouldn’t be engaged in giving placebos. The interaction and words of the doctor can instill hopefulness and relieve distress, but one has to trust that the doctor is practicing evidence based medicine, and fully informs the patient about every aspect of the treatment. If he recommends a medication, it’s because it has a good chance of treating the patient’s specific disease.
To read my post on this subject go here.

Nevermind the issue of cost…the potential abuse that could arise by a doctor charging exorbitant rates for sugar pills. Placebo use is clearly wrong, potentially abusive, and should actively be investigated and expunged from medical practice.

There’s another side to this dilemma as well – when a doctor gives you medication they tend to explain the side effects and likelihood that it won’t work (e.g. 80% effective). But it may well be that this reduces the confidence of the patient in the medicine, and thus reduces the efficacy of the medicine… In addition, despite the weight of evidence supporting modern medicine, a patient may wrongly believe that a treatment prescribed by a snake-oil salesman is more efficacious because the snake oil is publicised as 100% effective.